Rob Cook | Soulful Guide with a Strategic Mindset
Hi I’m Rob
I'm a transformation coach who combines deep human insight with practical strategy, drawing on my experience leading elite military teams and driving business innovation to create environments where people feel safe, supported, and inspired to grow.
My path from Birmingham, Alabama, to Los Angeles, California, includes over two decades of distinguished service in the United States Air Force, where I learned to lead under pressure and thrive through change. During that time, I led high-performing security teams tasked with protecting America's most vital assets — from nuclear command and control infrastructure to global intelligence operations. I also served as a close protection agent for senior military leaders, including the Air Force Chief of Staff and the U.S. Special Operations Commander. These experiences shaped my ability to stay steady under pressure, lead with awareness, and help others do the same.
Today, I primarily work as a Business Executive at RISARC Consulting, where I lead growth initiatives and build strategic partnerships that bring innovative AI solutions to the healthcare industry. Beyond the boardroom, I continue my mission as a transformational coach and speaker, helping leaders, teams, and everyday people navigate change, rediscover their innate resilience, and live with greater confidence.
At the core of all my work is a simple truth: when people feel safe and supported, they unlock their voice and live life much more easily.