Rob Cook | Soulful Guide with a Strategic Mindset
Hi I’m Rob
I currently serve as a Business Executive for RISARC Consulting, where I lead growth initiatives and build strategic partnerships that bring innovative AI solutions to the healthcare industry. My work sits at the intersection of innovation, leadership, and human-centered systems, with a focus on driving business innovation while creating environments where people feel safe, supported, and inspired to grow.
Alongside my corporate leadership role, I maintain my transformational and mindset coaching certification and continue my work as a transformational coach and speaker. I support leaders, teams, and everyday people as they navigate change, rediscover their innate resilience, and live with greater confidence.
My path from Birmingham, Alabama, to Los Angeles, California, includes over two decades of distinguished service in the United States Air Force. Over 21 years, I led high-performing security teams in hostile, high-stress environments that demanded discipline, accountability, and clear decision-making. My responsibilities included protecting America’s most vital assets—from nuclear command and control infrastructure to global intelligence operations—and serving as a close protection agent for senior military leaders, including the Air Force Chief of Staff and the U.S. Special Operations Commander. Those experiences shaped my ability to lead under pressure, thrive through change, and help others do the same.
When I retired from service, a PTSD diagnosis marked a defining transition in my life. That moment shifted my understanding of wellbeing from something external to something deeply personal—and became the foundation for the work I do today.
At the heart of my work is the understanding that life is experienced from the inside out. When people feel safe and supported, their voice begins to emerge—and from that place, they start to live fully, both personally and professionally.
Real Stories of Transformation
Hosted by Rob Cook, this podcast features over 100 episodes of real, life-changing transformation. You’ll hear authentic stories, grounded insights, and practical examples of how understanding the mind can transform stress, leadership, and everyday life.
Real stories. Simple principles. Practical shifts that change everything.